Don't drink and drive - interesting approach (Coexistence without violence: If you drink, don't drive)
http://creativity-online.com/work/coexistence-without-violence-if-you-drink-dont-drive/27411


Domino's Pizza in Netherlands (Domino's Pizza Safe Sound):
http://www.youtube.com/watch?v=n17B_uFF4cA


And you all might have come across this brilliant campaign for Tipp-Ex:
http://www.youtube.com/watch?v=n17B_uFF4cA

http://www.youtube.com/user/Tippexperience